Coffee Chat with Fernando Summers

Driverly recently announced the addition of Fernando Summers as a Driverly board advisor to help the business scale in Spain and the rest of Europe. Fernando is a senior executive and digital transformation leader with extensive experience in B2B and B2C businesses in Spain and Europe. He has served as CEO and President of Rastreator.com, the largest price comparison website in Spain, where he drove sustained annual growth above 20%, led a team of over 300 people, and managed marketing investments exceeding €100M. His background includes M&A operations, international expansion, and the development of data-driven strategies to improve customer experience and business performance.  

We have sat down with Fernando for a coffee chat. Enjoy! 

Hi Fernando, thanks for your time. First off, tell us a little about yourself. 

I’m a digital business leader with more than 20 years of experience building and scaling B2B and B2C companies, mainly in highly competitive and regulated sectors such as insurance, finance and telecoms. I was CEO and President of Rastreator.com, the largest aggregator in Spain, where I led strong international growth, multiple M&A processes and large-scale digital transformation projects. Today, I work as an independent advisor, helping fintech and insurtech companies, consulting firms and investment funds with strategy, growth and expansion across Europe. 

You were recently appointed as Driverly’s board advisor to help the business expand operations in Spain. Why did you decide to join Driverly? 

I decided to join Driverly because I strongly believe in both the team and the value proposition. Driverly is addressing a very real pain point in the motor insurance ecosystem with a technology-driven, data-centric approach that is clearly differentiated. Spain is a mature but still inefficient market in many areas of motor insurance, and Driverly has the potential to bring transparency, better risk assessment and smarter decision-making. I also felt that my experience in insurance distribution, partnerships and scaling digital platforms could genuinely add value at this stage of the company. 

What are the key opportunities you see for Driverly in the short to medium term? 

In the short term, the main opportunity is to consolidate Driverly as a trusted partner for insurers and mobility players by demonstrating measurable impact on risk, claims and operational efficiency. In the medium term, I see significant potential in expanding use cases, deepening data capabilities and integrating Driverly’s solutions across the full insurance value chain. Spain can also become a strong launchpad for further expansion into other European and LATAM markets with similar dynamics. 

In your assessment, how can Driverly bring change and innovation to the motor insurance sector? 

Driverly can be a real catalyst for change by shifting the industry from reactive to predictive models. By leveraging data, technology and user-centric design, Driverly enables insurers to better understand driver behavior, price risk more fairly and incentivize safer driving. This not only improves profitability and efficiency for insurers, but also creates a better, more transparent experience for end users. That combination of business impact and customer value is, in my view, where true innovation happens.