Welcome to Driverly's privacy notice.
Driverly respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you interact with us and tell you about your privacy rights and how the law protects you.
Purpose of this privacy notice
This Privacy Policy governs your interaction with our Sites and your registration for and use of our services (collectively, the “Services”) so we encourage you to review the entire Privacy Policy. Except as set forth within this Privacy Policy and our Terms of Use Agreement and other published guidelines, we do not release personal information about our users and visitors without their permission.
Our website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
Controller
Driverly Company Limited (also referred to as 'Driverly', 'we', 'us' or 'our') is the Data Controller and responsible for your personal data and is registered at 10 Churchill Way, Cardiff, CF10 2HE (Reg No: 13377155).
Adam Stokes is our data protection officer and can be contacted at dpo@driverly.ai or at The Data Protection Officer, Driverly Company Limited, 10 Churchill Way, Cardiff, CF10 2HE.
For Data Subjects based in the EU, we have appointed Néstor Alonso as our GDPR Representative according to GDPR Art. 27. If you wish to contact us via our representative please email nestor@driverly.ai
Your duty to inform us of changes
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-party links
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Transaction Data includes details about payments to and from you and other details of products and services you have requested or purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
Profile Data includes purchases or orders made by you, your preferences, feedback and survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also may collect and use Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity and Contact data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
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apply for and request information on our products or services;
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create an account on our website;
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subscribe to our service or publications;
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request marketing to be sent to you;
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enter a competition, promotion or survey; or
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give us some feedback.
Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
Third parties or publicly available sources. We may acquire personal data about you from various third parties and public sources such as:
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Contact, Financial and Transaction Data from providers of technical, payment and delivery services
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Identity and Contact Data from data brokers, aggregators
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Identity and Contact Data from publicly availably sources such as Companies or LinkedIn.
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
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Where we need to perform a contract we are about to enter into or have entered into with you.
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Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
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Where we need to comply with a legal or regulatory obligation.
Click here to find out more about the types of lawful basis that we will rely on to process your personal data.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us at hello@driverly.ai.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us at hello@driverly.ai if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
|---|---|---|
To register you as a new customer / potential customer | (a)Identity (b)Contact | Performance of a contract with you |
To process and deliver your order including:
(a)Manage payments, fees and charges
(b)Collect and recover money owed to us | (a)Identity
(b)Contact
(c)Financial
(d)Transaction
(e)Marketing and Communications | (a)Performance of a contract with you
(b)Necessary for our legitimate interests (to recover debts due to us) |
To manage our relationship with you which will include:
(a)Notifying you about changes to our terms or privacy policy
(b)Asking you to leave a review or take a survey | (a)Identity
(b)Contact
(c)Profile
(d)Marketing and Communications | (a) Performance of a contract with you (b)Necessary to comply with a legal obligation (c)Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
To enable you to partake in a prize draw, competition or complete a survey | (a)Identity
(b)Contact
(c)Profile
(d)Usage
(e)Marketing and Communications | (a)Performance of a contract with you
(b)Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a)Identity
(b)Contact
(c)Technical | (a)Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
(b)Necessary to comply with a legal obligation |
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a)Identity
(b)Contact
(c)Profile
(d)Usage
(e)Marketing and Communications
(f)Technical | Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | (a)Technical
(b)Usage | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
To send you emails that you have requested from us | (a)Contact
(b)Technical | Consent |
To make suggestions and recommendations to you about goods or services that may be of interest to you | (a)Identity
(b)Contact
(c)Technical
(d)Usage
(e)Profile | Necessary for our legitimate interests (to develop our products/services and grow our business) |
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this Marketing).
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.
Third-party marketing
We will always get your express opt-in consent before we share your personal data with any company outside the Driverly group of companies for Marketing purposes.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by contacting us at hello@driverly.ai.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
Cookies
You have the ability to accept or decline cookies from any website by modifying the settings in your browser. If you wish to restrict or block the cookies which are set by our website, you can do this through your browser settings. For information about how to manage and disable cookies, you can use the 'Help' function within your browser or please visit www.aboutcookies.org or www.allaboutcookies.org. However, please note that by deleting or disabling cookies could affect the functionality of our website and you may not be able to access certain areas or features of our site.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at hello@driverly.ai.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Disclosures of your personal data
Subject to the foregoing, Driverly uses your personally identifiable information in several ways. Driverly may share your personally identifiable information with service providers to help us with our business activities such as running and maintaining our applications, processing credit cards, email and digital marketing activities (including social media and display marketing), offering customer service, or operating a community forum. These service providers are authorized to use your personally identifiable information only as necessary to provide these services to us.
We may also share your personal information with:
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Our IT platform and systems providers.
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Analytical, Know Your Customer (KYC) and cyber security providers.
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Fraud prevention agencies who will use it to prevent fraud and money-laundering and to verify your identity.
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Third parties that carry out advertising services for us (but we won't share identifiable personal data with these third parties for their own marketing purposes unless you give us permission, and you can opt out).
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Credit reference agencies.
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Customer 'interface' providers (like the ones who manage our sites chat service).
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Anyone who you give us explicit permission to share it with.
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Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
We'll also share it to comply with the law, to enforce our Terms and Conditions, or to protect the rights, property or safety of us, our customers or others.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
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International transfers
Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
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We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Information Commissioner’s Office or the European Commission.
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Where we use certain service providers, we may use specific contracts (or SCCs) approved by the UK Information Commissioner’s Office or the European Commission, which give personal data the same protection it has in Europe.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
How long will you use my personal data for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Your rights
The way that we store and process data is compliant with the Data Protection Act 2018 (DPA) and ePrivacy Directive 2002 (amended 2009). The Data Protection Act 2018 is the UK’s implementation of the General Data Protection Regulation (GDPR).
We always aim to comply both with the spirit as well as the letter of the law and to be responsible with your data. As well as keeping up-to-date with laws about data, we also aim to make sensible decisions based on common sense, listening to users’ views and industry best practices.
Under the UK Data Protection Act 2018, you have various rights in relation to your own data (i.e. where you are the ‘data subject’), which are summarised below:
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Right of Access - You have the right to request a copy of all the personal information that we have about you. Please note that you can directly access the data we hold about you by visiting our email alert page.
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Right to Rectification - You have the right to ask us to update information that we hold about you where it is incorrect or incomplete. Please note that you can change your alerting preferences or unsubscribe at any time directly by visiting our email alert page.
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Right to Erasure - You have the right to request the deletion of your personal data, for example where processing is no longer necessary for the purposes for which the data were collected.
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Right to Restriction of Processing - You can ask us to stop processing your data (i.e. we cannot make any further changes, delete, or share it). For example, this could be where you wish to challenge the accuracy of data or where you make use of your ‘Right to Object’.
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Right to Data Portability - You are entitled to an electronic copy of the data that you provided to us as part of subscribing to the email alert service.
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Right to Object - You can object to processing conducted under the ‘Legitimate Interest’ condition (as outlined in the section “Using your Data”) and we must then cease processing unless we can demonstrate compelling grounds.
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Right to withdraw consent - You have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
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Automated decision-making and profiling - You have the right not to be subject to a decision that is based solely on automated processing (including profiling), which would have a significant or legal effect on you. You have the right to contact us to express your point of view and challenge the decision.
You may exercise your Rights by contacting us at hello@driverly.ai.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Please note that there will be situations where exceptions apply under Data Protection law that we may rely on. We will tell you if we are unable to comply with your request, or how your request might impact you, when you contact us.
How we update this Privacy Notice
We may update this Privacy Notice at any time, in accordance with applicable legislative and regulatory requirements or our internal policies and processes. Service users may be notified of significant changes, for example via email communication.
How to contact us
If you would like to discuss any aspect of this Privacy Notice or anything else about the personal data we collect on you, please contact us at hello@driverly.ai.
Complaints
If you have any concerns or complaints in relation to the processing of your data, we ask that you contact us first to give us the chance to understand the issue and see how we can address it.
In any event, you have the right to lodge a complaint with our supervisory authority, the Information Commissioners Office. To report a concern to the ICO:
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Telephone helpline 0303 123 1113
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Textphone service 01625 545860
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ico.org.uk/concerns/